Outgoing Link Usage
Google may penalize you if you display more than 100 outbound links on your page. It is important to avoid looking like a link farm.
Link Validation
Broken links can be the death of your optimization campaign. Make sure that you have no broken links throughout your website. Remember this applies to your external links as well which is why it is important to perform regular checks on your links. You never know when a website that you are linking to will vanish & break.
Find broken links with our Broken Link Checker.
Image Alt Text
A link using an image looks good to the human eye but since a search engine does not have eyes, it will not get the same message. This is where the ALT tag comes in handy. Any image that you are using as a link should contain ALT text to describe the link/image.
To better illustrate what is meant, here is a basic example of a proper image link:

I've Optimized my Pagelinks, What's Next?
Proceed to the General Optimization guide to continue optimizing your site. Or choose another optimization guide.
