SEO Guide

We have put together this basic Search Engine Optimization Guide to help website owners properly optimize each page on their website. You do not need to be an SEO Expert to achieve adequate rankings as you can quickly implement many of these SEO techniques on your own.

Our seo guide covers 8 main areas of search engine optimization: Keyword Research, Title Optimization, Body Optimization, URL Optimization, Backlink Optimization, Pagelink Optimization, General Optimization and Link Building Techniques. Each section will walk you through the most important aspects regarding that particular optimization type. Furthermore, it will outline basic rules to follow when performing the described SEO technique.

But wait! Before you get too far into this guide, remember that all of these tips are incorporated into our Professional SEO Tool. Our tool analyzes each page on your website and provides easy to follow optimization suggestions. This greatly simplifies the SEO process and illustrates SEO violations in a graphical, easy to follow format.

Search Engine Optimization Tips & Guidelines

	Keyword Research Guide The most crucial step in SEO is selecting the best keyword phrases that fit your business and optimization strategy. This is your foundation. Mistakes in this phase can lead to many headaches further down the road.
	Title Optimization Although your title is just one element of many on your page, it is highly significant when it comes to achieving quality search engine rankings. This guide will cover topics like title length, prominence and keyword phrase count.
	Body Optimization Learn what to do and what not to do when optimizing your body text. This guide focuses on elements such as headings, word count, proper bolding and keyword phrase prominence.
	URL Optimization Your webpage Url is very important when it comes to SEO. This SEO guide focuses on items such as url length, keyword phrase count and hypen usage.
	Backlink Optimization Websites linking to yours play a major part in determining the relevancy of your webpage. Here you will learn things like the importance of relevancy, variation and quality.
	Pagelink Optimization Your website's linking structure also plays a role in determining the theme of a particular webpage. The sites you reference and the way you setup your internal links go a long way to determine the relevancy of a page.
	General Optimization These are optimization techniques that don't really fit into their own category. This guide includes topics such as page size, page freshness and the metatag description.
	Link Building Techniques Getting others to link to your website pages is the most difficult and powerful aspect of SEO. This guide outlines a few strategies you can use to start getting backlinks.